Privacy Policy

Privacy Policy

Last Updated On 23-Apr-2026
Effective Date 23-Apr-2026

This Privacy Policy describes the policies of Aesthetic Cellology, Room 9, 118 Baker Street, London, W1U 6TT, United Kingdom, email: info@aestheticcellology.co.uk, phone: 0208 054 6898 on the collection, use and disclosure of your information that we collect when you use our website (https://aestheticcellology.co.uk) (the "Service"). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

Information We Collect

We will collect and process the following personal information about you:

Identity data: Name, title, date of birth
Contact data: Email address, phone number, postal address
Financial data: Payment card details (processed securely by our payment provider, not stored by us)
Transaction data: Details of products and services you have purchased, order history, and delivery records
Health and skin data: Skin type, skin concerns, medical history, treatment records, and consultation notes. This is classified as special category data under UK GDPR
Technical data: IP address, browser type and version, device type, operating system, and browsing behaviour on our Website
Marketing data: Your preferences for receiving marketing communications from us

How We Collect Your Information

We collect and receive information about you in the following manner:

When you place an order through our online shop
When you book a consultation or treatment
When you complete our AI Skin Quiz
When you create an account on our Website
When you subscribe to our emails or marketing communications
When you contact us by email, phone, or through our Website
When you browse our Website (via cookies and similar technologies — see our Cookies Policy for details)

How We Use Your Information

We will use the information that we collect about you for the following purposes:

Processing and fulfilling your orders, including delivery and returns
Providing consultations, treatments, and personalised skincare recommendations
Creating and managing your user account
Processing payments securely
Sending marketing and promotional communications (where you have given consent)
Providing customer support
Protecting the security of our Website and preventing fraud
Enforcing our Terms and Conditions
Complying with legal and regulatory obligations

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which you grant consent unless we are required to do otherwise by law.

Lawful Basis for Processing

We rely on one or more of the following legal bases to process your personal data:

Contract: To supply products and services you have purchased or requested, including processing orders, arranging delivery, and managing your account
Legal obligation: To comply with tax, accounting, and consumer protection laws
Legitimate interests: To improve our services, prevent fraud, and conduct basic analytics, where these interests do not override your rights
Consent: For marketing communications, non-essential cookies, and certain uses of your health and skin data. You can withdraw consent at any time

Special Category Data (Health and Skin Information)

Information about your skin type, skin concerns, medical history, and treatment records is classified as special category data under UK GDPR. We process this data based on your explicit consent, which we obtain during the consultation or booking process. This information is necessary for us to safely assess your suitability for treatments and to recommend appropriate skincare products.

You can withdraw your consent at any time by contacting us. However, please note that withdrawing consent may affect our ability to safely provide treatments or personalised skincare advice.

How We Share Your Information

We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below. We share your data only where necessary with trusted third parties, including:

Payment processors: To securely process your transactions
Delivery couriers: To fulfil and deliver your orders
Booking systems: To manage appointments and consultations
Email and SMS providers: To send order confirmations and, where consented, marketing communications
Analytics platforms: Only with your cookie consent
Professional advisers: Such as accountants and legal advisers, where required

We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.

We do not sell your personal data to any third party.

We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.

International Transfers

Some of our third-party service providers may store or process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as UK adequacy regulations or standard contractual clauses, to protect your data to the same standard as required under UK GDPR.

Retention of Your Information

We will retain your personal information with us for as long as we need it to fulfil the purposes for which it was collected as detailed in this Privacy Policy. Our typical retention periods are:

Orders and invoices: 6 years (as required by HMRC)
Treatment and consultation records: 10 years
Marketing data: Until you unsubscribe or withdraw consent
Website analytics data: Up to 26 months

After the retention period expires, your data is securely deleted or anonymised. We may need to retain certain information for longer periods such as record-keeping or reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights or fraud prevention. Residual anonymous information and aggregate information, neither of which identifies you directly or indirectly, may be stored indefinitely.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate or incomplete data
Right to erasure: Request deletion of your personal data in certain circumstances
Right to restrict processing: Request that we limit how we use your data
Right to object: Object to processing based on legitimate interests or direct marketing
Right to data portability: Request your data in a structured, commonly used format
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise these rights, you can write to us at info@aestheticcellology.co.uk. We will respond to your request within one month in accordance with applicable law.

You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at info@aestheticcellology.co.uk.

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Cookies

Our Website uses cookies and similar technologies. To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookies Policy.

Security

The security of your information is important to us and we use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Payment transactions are processed securely through our payment provider and we do not store your card details on our systems. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Third-Party Links

Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.

Grievance / Data Protection Contact

If you have any queries or concerns about the processing of your information that is available with us, you may contact us:

Aesthetic Cellology
Room 9, 118 Baker Street, London, W1U 6TT
Email: info@aestheticcellology.co.uk
Phone: 0208 054 6898

We will address your concerns in accordance with applicable law. If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.